How to Launch an App: A Checklist for the Four Weeks Around Launch Day
What has to be true two weeks before, on the day, and two weeks after, with the technical, legal and marketing items most founders discover too late.
Read moreLaunch and Growth
6 posts on Launch and Growth.
How to Get Your First 100 Users Without a Marketing Budget
The first hundred users come from work that does not scale: conversations, communities, partners and personal outreach. Here is how to do that work, and what each user should teach you.
Read moreApp Store Optimisation Basics for Founders
How the App Store and Google Play decide who sees your app, the listing elements that matter most, and the review process traps that delay launches.
Read moreWhich Metrics to Track After Launch, and Which to Ignore
The five numbers that tell a founder whether a new product is working, the vanity metrics that hide the truth, and how to instrument them before launch.
Read moreWhen to Build Version Two, and What Should Be In It
How to decide the second release from evidence rather than the original plan, how big it should be, and the three kinds of work it should balance.
Read moreHow Much Does App Maintenance Cost Per Year?
What maintenance actually covers, the rule of thumb and where it breaks, typical annual costs at each stage, and the ways to keep the number down without letting the product decay.
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